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Explore the top 7 affordable CRM tools for 2025, perfect for startups and growing teams looking to enhance customer relationships without overspending.
Here are the 7 best affordable CRM tools for 2025 that help businesses manage customer relationships without overspending. Whether you're a startup or a growing team, these platforms provide essential features like contact management, email marketing, and automation at budget-friendly prices.
| CRM Platform | Free Plan | Starting Paid Plan | Key Features | Best For |
|---|---|---|---|---|
| HubSpot CRM | Yes | $15/user/month | Marketing tools, analytics, automation | Small businesses |
| Zoho CRM | Yes (3 users) | $14/user/month | Custom workflows, AI tools | Growing teams |
| Freshsales | Yes (3 users) | $15/user/month | AI lead scoring, sales automation | Sales-focused businesses |
| Pipedrive | No | $14/user/month | Sales pipeline, workflow automation | Sales teams |
| Agile CRM | Yes (10 users) | $8.99/user/month | Unified sales, marketing, service | Startups and small teams |
| Bitrix24 | Yes | $43/month | CRM, project management, collaboration | All-in-one business tools |
| EngageBay | Yes | $14.99/month | Marketing, sales, customer support | Budget-conscious teams |
These CRMs offer affordable pricing, essential features, and scalability to meet your business needs. Read on for a detailed breakdown of each platform's pricing, features, and integration options.
HubSpot CRM offers a mix of powerful tools and affordability, starting with a free plan and scaling up to paid options like the Starter plan at $15 per user/month (billed annually) or $20 per user/month on a monthly basis .
Key Features:
These tools have helped businesses achieve real results - 76% of companies used automation to improve their processes in 2021 .
"HubSpot CRM is crafted to empower small businesses with tools to tackle all aspects of marketing, sales, customer service, website management, and operations tools." – HubSpot
Success Stories:
These examples highlight how HubSpot CRM can drive growth for businesses mindful of their budgets.
Pricing Overview:
| Plan | Cost | Features Included |
|---|---|---|
| Free Tools | $0 | Basic CRM features, forms, email marketing |
| Starter (Monthly) | $20/seat | Free features + marketing tools |
| Starter (Annual) | $15/seat | Same as monthly with 25% savings |
Integration and Usability:
HubSpot's integrations streamline workflows. For instance, pairing with PandaDoc reduced onboarding times by 75%, while Aircall cut customer wait times by 40% . It also syncs with platforms like Shopify, Magento, and BigCommerce , allowing businesses to track customer interactions automatically and manage relationships more effectively.
The intuitive interface ensures teams can start using it quickly, and HubSpot Academy offers training resources to help businesses fully utilize the platform.
Zoho CRM offers a wide range of tools to manage customer relationships, all while keeping pricing accessible for businesses of various sizes. Its pricing tiers are designed to accommodate companies at different stages of growth.
Key Features and Capabilities:
Here's a breakdown of Zoho CRM's pricing plans:
| Plan | Monthly Billing | Annual Billing | Key Features |
|---|---|---|---|
| Free | $0 (up to 3 users) | $0 (up to 3 users) | Core CRM features |
| Standard | $20/user | $14/user | Includes marketing tools |
| Professional | $35/user | $23/user | Advanced automation |
| Enterprise | $50/user | $40/user | Custom functions |
| Ultimate | $65/user | $52/user | AI-powered capabilities |
User Experience and Performance:
Zoho CRM has received solid user ratings: 8.2/10 for ease of use, 7.7/10 for setup, and 7.5/10 for support .
"Zoho CRM is essentially the brain of our company. It holds all of our memory. My executives can generate workflow loads and custom functions themselves. It's incredibly useful for us; we can accomplish new initiatives quickly. Zoho's competitive pricing also significantly contributes to the company's EBITDA and thus to its success."
– Aurian De Maupeou, Co-Founder, Selectra
Integration Ecosystem:
Zoho CRM stands out for its ability to connect with a wide range of tools, making it a great choice for businesses juggling multiple platforms. For example, Mogl, a business analytics company, successfully used Zoho CRM to streamline both B2B and B2C sales processes, thanks to its adaptable customization options .
Considerations:
While Zoho CRM delivers a strong feature set at an attractive price point, there are a few things to keep in mind. Lower-tier plans might lack tools like multiple pipelines or certain integrations, and setting up advanced features such as AI tools or workflow rules may require some technical know-how . Since pricing is based on the number of users, costs can rise as your team expands, so it's important to consider scalability. On the plus side, Zoho CRM's no-contract pricing adds flexibility . Overall, it’s an excellent choice for businesses looking to grow without overspending.
Freshsales is a CRM designed specifically for sales teams, offering tools for automation, a user-friendly interface, and a range of sales features - all at competitive pricing.
Key Features:
Pricing Overview:
| Plan | Cost (Annual Billing) | Features Included |
|---|---|---|
| Free | $0 (up to 3 users) | Basic CRM functionalities |
| Growth | $15/user/month | AI lead scoring, advanced reporting |
| Pro | $39/user/month | Workflow automation, marketing tools |
| Enterprise | $69/user/month | Advanced customization, priority support |
Freshsales also offers optional add-ons:
Integration Capabilities: Freshsales is built for seamless integration. For instance, Trax Retail adopted Freshsales within three months, highlighting its modern design and efficient integrations. With tools like Plecto, they achieved real-time tracking through automatic updates every five minutes .
"Freshsales is a fairly reasonably-priced sales CRM with a good range of sales features. Its 'all-in-one' suite could probably do with a few more features, though if it includes the ones you need, then it might be worth it." - Roberta Phillips, Marketing Manager
Potential Drawbacks: While Freshsales shines in sales automation, it has some limitations. Its email marketing capabilities are basic - advanced options like email campaigns and customer journey mapping require purchasing Freshmarketer separately . The mobile app also offers fewer features compared to the desktop version .
Who Should Use It: Freshsales is ideal for small to medium-sized businesses focused on sales automation. Its straightforward interface and pricing make it a great choice for growing teams looking for key CRM tools without unnecessary complexity.
Next, we'll dive into another affordable CRM option to help your business scale.
Pipedrive is a sales-focused CRM designed to simplify and enhance sales processes. Trusted by over 100,000 companies globally, it offers an intuitive interface, customizable pipelines, and automation tools to keep your sales team on track and productive .
| Plan | Annual Cost (per user/month) | Monthly Cost (per user/month) | Key Features |
|---|---|---|---|
| Essential | $14 | $24 | Core CRM tools |
| Advanced | $39 | $49 | Workflow automation |
| Professional | $49 | $69 | Advanced reporting features |
| Power | $64 | $79 | Project planning, enhanced automation |
| Enterprise | $99 | $129 | Extensive customization options |
Pipedrive connects seamlessly with essential business tools:
| Integration | Benefit |
|---|---|
| Livestorm | Sync webinar data |
| PandaDoc | Simplify document creation |
| QuickBooks | Manage invoices efficiently |
| Mailchimp | Streamline email marketing |
| Microsoft Teams | Boost team collaboration |
"Pipedrive has enabled us to have instant access to that data, so it's not just quadrupling our revenue but ensuring that we have predictable revenue."
– Suds Singh, Founder and MD, Interesting Content
In March 2023, Pipedrive introduced its Power plan, tailored for scaling SMBs. This plan features Kanban board views and allows up to 90 active automations per user, making it easier to handle complex sales workflows. These tools are especially helpful for businesses looking to scale without losing efficiency.
Pipedrive works best for small to medium-sized businesses focused on improving their sales processes. Its scalable plans cater to growing teams, offering a balance between simplicity and advanced tools. For those just starting, the Essential plan is an affordable option at $14 per user per month (billed annually). Larger teams or organizations can explore higher-tier plans for more advanced capabilities.
"Pipedrive is significantly better value than other CRMs but still has an easy-to-use interface. It became apparent that it was a great fit for our team at a cost we could afford."
– Oliver Lee, Sales Director, CreativeRace
While Pipedrive shines in managing sales pipelines, some marketing features require additional paid add-ons, which can increase costs. Small businesses should weigh their needs carefully, starting with the Essential plan and upgrading as their requirements evolve. Next, we’ll dive into a side-by-side comparison of these CRM platforms to help you make an informed choice.
Agile CRM brings together sales, marketing, and service automation in one affordable platform, designed specifically for small businesses and startups in 2025.
| Plan | Cost (per user/month) | Users | Key Benefits |
|---|---|---|---|
| Free | $0 | Up to 10 | Basic CRM features |
| Starter | $8.99 | Unlimited | Essential automation |
| Regular | $29.99 | Unlimited | Advanced features |
| Enterprise | $47.99 | Unlimited | Full-featured solution |
Agile CRM works seamlessly with a wide range of tools to expand its capabilities:
| Category | Examples |
|---|---|
| Business Tools | Stripe, FreshBooks, QuickBooks |
| Communication | Twilio, RingCentral, VoIP |
| eCommerce | Shopify, WooCommerce, Magento |
| Marketing | WordPress, Unbounce, LeadPages |
These integrations make Agile CRM even more versatile for various business needs.
The Starter plan, priced at $8.99 per user per month, delivers essential automation features at a fraction of the cost of many competitors. This makes it a practical choice for businesses looking to maximize their budget.
"The functionality of Agile CRM is worth so much more than what the membership costs. I don't even use all the features and I believe that it is an awesome value." - Steve Attarian
"We have tried 6 CRMs in the past year and this is definitely the best (pricing and features)" - Jez John
Agile CRM also ensures reliable performance with secure data storage and a 99.5% uptime guarantee for paid users.
Bitrix24 offers an all-in-one CRM platform that combines multiple tools into a single, cohesive solution. With over 15 million organizations using it , Bitrix24 is a popular choice for businesses looking to streamline their operations without breaking the bank.
| Plan | Monthly Cost | Users | Key Features |
|---|---|---|---|
| Free | $0 | Unlimited | Basic CRM, tasks, chat |
| Basic | $43 | 5 | Sales automation, time tracking |
| Standard | $87 | 50 | Project management, sales center |
| Professional | $175 | 100 | Advanced automation, workflows |
| Enterprise | $325 | 250 | Custom development, training |
Annual billing comes with a 20% discount .
Bitrix24 can help businesses consolidate tools and save money. For example, a team of 50 using the Standard plan at $87/month gains access to features like chat, video conferencing, project management, file storage, and CRM. These tools, if purchased separately, could cost around $3,669 per month .
Bitrix24 connects with a wide range of business tools, making it easy to integrate into existing workflows:
| Category | Integrations |
|---|---|
| Productivity | Gmail, MS Office, Google Calendar |
| Storage | Google Drive, Dropbox, Box |
| Business | Xero, Mailchimp, Unisender |
| Enterprise | MS Exchange, Active Directory, LDAP |
These integrations enhance functionality and simplify operations.
Thai Binh Ho, Manager at Survival Skills Vietnam, shared in 2023:
"Bitrix24 has helped our whole team to collaborate on a single feature-packed platform eliminating the need to switch between multiple tools."
While Bitrix24 offers a lot, there are some potential downsides:
Bitrix24 receives solid reviews for its pricing and features:
However, not all feedback is glowing. A C-level executive shared their experience:
"We were seeking a sales and marketing CRM that wasn't priced as seat based... We went with Bitrix because it avoided the per seat cost of large sales teams. We discovered you get what you pay for. We wasted $800" – Verified User
For companies needing a feature-rich platform at a fixed cost, Bitrix24 can be a practical alternative to juggling multiple standalone tools.
Launched in 2017, EngageBay has grown into a budget-friendly CRM platform, now serving over 12,000 customers globally as of 2025 . It combines marketing automation, sales tools, and customer support into a single, affordable solution. Let’s dive into its pricing, features, integrations, and how it helps businesses.
EngageBay offers four pricing tiers, including a free plan:
| Plan | Monthly Cost | Contacts | Branded Emails | Storage |
|---|---|---|---|---|
| Free | $0 | 250 | 1,000 | 500MB |
| Basic | $14.99 | 750 | 3,000 | 1GB |
| Growth | $49.99 | 5,000 | 25,000 | 5GB |
| Pro | $99.99 | Unlimited | 50,000 | 20GB |
Discounts are available for long-term commitments - 8% off for annual plans and 15% off for biennial subscriptions .
EngageBay offers a wide range of tools, including:
EngageBay connects with several business tools, either directly or through Zapier :
| Category | Available Integrations |
|---|---|
| Payment Processing | Stripe, QuickBooks |
| E-commerce | Shopify, Amazon SES |
| Communication | Twilio, JustCall |
| Document Management | DocuSign |
| Professional Network | |
| Forms | JotForm |
For companies like A+ Tutoring, EngageBay has proven to be a cost-saver. By consolidating six different tools into one, they cut monthly expenses by $800 .
Lilach Bullock, a business coach and international speaker, highlights:
"EngageBay is one of the most powerful all-in-one tools for small businesses, replacing multiple essential software solutions with its comprehensive feature set."
Dmytro Chervonyi, CMO at Forecastio, adds:
"EngageBay works best for small companies needing basic tools, while HubSpot fits larger teams wanting advanced features."
EngageBay earns high marks from users:
For small and medium-sized businesses, EngageBay offers a solid all-in-one CRM solution at an affordable price. Its mix of marketing, sales, and support tools makes it an appealing choice for those looking to streamline their tech stack without overspending.
Here's a breakdown of affordable CRM solutions in 2025, covering pricing, features, integrations, and scalability.
| CRM Platform | Free Plan | Starting Paid Plan | Enterprise Plan |
|---|---|---|---|
| HubSpot CRM | Yes (unlimited users) | $15/user/month | Custom pricing |
| Zoho CRM | Yes (up to 3 users) | $18/user/month | $45/user/month |
| Freshsales | Yes (up to 3 users) | $15/user/month | Custom pricing |
| Pipedrive | No | $14.90/user/month | $49.90/user/month |
This table highlights the cost structure, helping you evaluate which platform fits your budget.
| Feature | HubSpot | Zoho | Freshsales | Pipedrive | Agile | Bitrix24 | EngageBay |
|---|---|---|---|---|---|---|---|
| Contact Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email Marketing | ✓ | ✓ | ✓ | Limited | ✓ | ✓ | ✓ |
| Marketing Automation | Paid | Paid | Paid | No | ✓ | ✓ | ✓ |
| Sales Pipeline | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Built-in Phone | No | Paid | ✓ | Paid | ✓ | ✓ | ✓ |
| API Access | Paid | Paid | Paid | ✓ | ✓ | ✓ | Paid |
This comparison helps you identify which platforms offer the features you need, whether it's email marketing, automation, or built-in tools.
Each platform stands out for its ability to integrate with other tools:
| Business Size | Best Fit | Why |
|---|---|---|
| Startups (1–10 employees) | HubSpot CRM or EngageBay | Free plans with essential features |
| Small (11–50 employees) | Zoho CRM or Freshsales | Affordable and scalable for small teams |
| Medium (51–200 employees) | Pipedrive or Agile CRM | Offers advanced features at a fair cost |
| Growing Teams (200+ employees) | HubSpot CRM or Bitrix24 | Designed for larger teams with growth in mind |
This chart helps match platforms to your business size and growth stage.
"Within 20 minutes we had customized the Agile CRM and sent out a complex outbound email campaign. We're already converting our leads. Insane!"
When choosing a CRM, keep these factors in mind:
For small and medium-sized businesses, the decision often comes down to balancing current needs with future growth. HubSpot CRM offers a robust free option, Zoho CRM provides excellent value for expanding teams, Freshsales integrates communication tools seamlessly, and Pipedrive shines with its sales-oriented features.
Now that you've reviewed the CRM comparisons, it's time to focus on selecting and implementing the right solution for your business. Here's how to move forward effectively.
| Phase | Actions | Duration |
|---|---|---|
| Plan | Gather requirements, choose vendor | 2-3 weeks |
| Setup | Migrate data, configure system | 3-4 weeks |
| Train | Onboard users, conduct testing | 2-3 weeks |
| Launch | Deploy the system, provide support | 1-2 weeks |
| Optimize | Monitor usage, make adjustments | Ongoing |
To ensure a smooth rollout and long-term success, keep these steps in mind:
With the CRM market expected to reach $106.6 billion by 2028 , it's clear that platforms will continue to evolve. Choose a solution that meets your current needs but offers room to grow. Once you've selected a provider, reach out to their support team to begin onboarding and make the most of your investment.
