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Explore the top 7 privacy-compliant analytics tools of 2025 that prioritize user data protection while providing insightful analytics.
Looking for analytics tools that prioritize privacy in 2025? Here are the top 7 options that comply with GDPR, CCPA, and other regulations while delivering actionable insights.
| Tool | Self-Hosting | Cookieless Tracking | EU Hosting | Starting Price |
|---|---|---|---|---|
| Piwik Pro | Yes | Yes | Yes | Custom Pricing |
| Matomo | Yes | Yes | Yes | $29/month (Cloud) |
| Jetpack Stats | No | Yes | No | Free/$8.33/month |
| Plausible | Yes | Yes | Yes | $9/month |
| Fathom | No | Yes | Yes | $14/month |
| Microsoft Clarity | No | Yes | Yes | Free |
| Adobe Analytics | No | Optional | Yes | Custom Pricing |
These tools are designed for businesses of all sizes, from startups to enterprises, ensuring compliance while providing valuable analytics. Choose the one that fits your privacy needs and budget.
Piwik Pro is an analytics platform designed to prioritize data privacy while delivering powerful tools. It combines analytics, tag management, consent management, and a customer data platform (CDP) into one seamless system .
One of its key strengths is its ability to adapt to various privacy laws. Organizations can configure data processing to align with regulations like GDPR, CCPA, PIPEDA, and LGPD . Impressively, the French data protection authority, CNIL, has approved Piwik Pro Analytics Suite for use without requiring user consent .
The platform also gathers insights from users who decline consent, enabling up to four times more data collection by bypassing cardinality limits .
| Feature | Benefit |
|---|---|
| Private Cloud Hosting | Store data in a preferred geographic region |
| Consent Manager | Create customizable consent forms via JavaScript API |
| CDP Integration | Manage customer data with privacy in mind |
| SSO & User Groups | Set detailed team permission controls |
These features enable organizations to implement effective and privacy-conscious analytics strategies.
For example, the Government of the Netherlands' Public Information and Communications Service used Piwik Pro to assess website performance. They categorized 10,000 pages with custom variables and defined 1,000 segments for in-depth analysis .
"Thanks to Piwik PRO and its privacy-oriented features, we're able to really anonymize the visits-level information. If I were to say what governments look for in an analytics platform, first and foremost it would be a solution that can be trusted by citizens. Only then come factors like usability, cost, support and a community of users. We're sure that our data is stored safely and is only used for online analytics purposes."
– Martijn Warmoeskerken, Senior Communication Research Advisor, Public Information and Communications Service of the Government of the Netherlands
Piwik Pro also offers advanced security options, including hosting on Azure servers across multiple regions . This secure setup has led to measurable improvements. For instance, SVC, Austria's social security system operator, reported a 12.8% boost in service quality by leveraging Piwik Pro's analytics tools .
Matomo is a privacy-focused analytics platform trusted by over 1 million websites in 190 countries . It combines strong privacy protections with powerful analytics features.
One standout feature is its ability to track website interactions without needing user consent - when configured correctly . This has earned Matomo approval from the French Data Protection Authority (CNIL) as a consent-free analytics solution . This is especially relevant as more EU Data Protection Authorities deem Google Analytics non-compliant with GDPR .
| Privacy Feature | Purpose |
|---|---|
| IP Anonymization | Masks visitor IP addresses automatically |
| DoNotTrack Support | Respects users' privacy preferences |
| Configurable Data Retention | Lets you control how long data is stored |
| GDPR Manager | Helps maintain compliance with regulations |
| Data Ownership | Full control over data storage and usage |
These features make Matomo adaptable for different needs and easy to integrate with existing systems.
Matomo provides both cloud-hosted and self-hosted options. Cloud hosting starts at $23 per month for 50,000 website hits . It updates analytics stats every 10 seconds and supports over 100 pre-built integrations with popular CMS platforms, ecommerce tools, and web frameworks .
The European Commission’s use of Matomo through Europa Analytics highlights the platform’s reliability and compliance with strict data regulations .
"No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted." - Philip Aggrey, Commercial Operations
Matomo advises keeping logs for 3-6 months, enabling opt-out options, and using automatic data anonymization . Its built-in tools, like a tag manager, heatmaps, and session recordings, provide detailed insights while keeping user privacy intact .
As an open-source platform, Matomo allows organizations to audit its code for security and transparency . Features like pseudonymizing User IDs and anonymizing Ecommerce Order IDs make it a great choice for organizations dealing with sensitive data or working under strict regulations.
Jetpack Stats offers a privacy-first analytics solution tailored for WordPress users. By 2025, more than 27 million WordPress sites have adopted Jetpack for their analytics needs.
This platform prioritizes GDPR compliance through several privacy-focused features:
| Privacy Feature | How It Works |
|---|---|
| Anonymous Data Collection | Avoids storing identifiable information like IP addresses or WordPress.com IDs |
| Secure Data Hosting | Stores analytics data on protected servers |
| GDPR-Compliant Data Transfer | Ensures data transfers meet EU cross-border regulations |
| Data Access Control | Allows users to manage and request data linked to their accounts |
| Cookie Management | Includes a Cookies & Consents Banner widget for easy compliance |
These tools integrate smoothly with WordPress, offering privacy protections while still providing meaningful insights.
Jetpack Stats delivers these insights directly within the WordPress dashboard, making it a great choice for bloggers and small businesses seeking GDPR-compliant analytics.
"We are committed to operating in accordance with the GDPR, and to giving you tools and resources to help you better understand and comply with the law on your own site." - Jetpack
For non-commercial sites, Jetpack Stats is free. Advanced features start at $8.33 per month, which includes tools like the Privacy Policy Helper. This tool generates tailored privacy policy content designed for your site's visitors.
In August 2024, Jetpack discontinued its Google Analytics integration for self-hosted sites. To fill this gap, the platform now offers robust native analytics tools that balance privacy compliance with valuable insights.
Plausible is a privacy-first analytics platform that builds on solutions like Jetpack Stats. Its script is incredibly lightweight - 75 times smaller than Google Analytics - while still providing key insights . By 2025, Plausible supports over 14,000 paying users and tracks more than 136 billion pageviews .
What makes Plausible stand out is its strong focus on privacy. Here are some of its main features:
| Feature | Benefit | Privacy Impact |
|---|---|---|
| Cookieless Tracking | No need for cookie consent banners | Fully compliant with GDPR, CCPA, and PECR |
| EU-Based Servers | Data stays within EU boundaries | Ensures data sovereignty |
| Anonymous Data | No personal information is collected | Protects user privacy |
| Lightweight Script | Speeds up website performance | Reduces load times significantly |
| No Cross-Device Tracking | Data limited to single sessions | Prevents user profiling |
Plausible keeps its pricing simple and flexible to suit varying needs:
"Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either." - Plausible.io
With 99.99% uptime over the last 90 days , Plausible ensures reliable access to analytics. Its single-dashboard design focuses on essential metrics, letting teams quickly find actionable insights without sifting through unnecessary data. The subscription-based model aligns with its privacy-first approach, delivering fast and focused analytics while respecting user privacy.
Fathom Analytics is a privacy-focused analytics tool trusted by over 100,000 websites as of 2025 . Its key feature is a cookieless tracking system that uses advanced hashing and salting techniques to protect user anonymity while delivering accurate insights .
Here’s how Fathom prioritizes privacy through its technical setup:
| Feature | Implementation | Privacy Advantage |
|---|---|---|
| Cookieless Tracking | SHA256 hashing with site-specific salt | Keeps users anonymous while ensuring data accuracy |
| EU Isolation | Dedicated EU servers with additional hashing | Ensures data stays within European borders |
| Bot Protection | Advanced filtering system | Provides clean and reliable traffic data |
| Script Size | Lightweight 2kB script | Minimizes impact on website performance |
| Data Ownership | Full control for users | No sharing with third parties |
These privacy measures are paired with a simple and scalable pricing model:
| Monthly Pageviews | Price/Month |
|---|---|
| 100,000 | $14 |
| 500,000 | $44 |
| 1,000,000 | $54 |
| 5,000,000 | $94 |
Each plan supports up to 50 websites, with the option to add 50 more for $14/month .
Fathom's focus on privacy has earned the trust of organizations like Huberman Lab. Ian Mackey from Huberman Lab shared:
"Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive" .
The platform ensures anonymity by hashing visitor data, such as IP addresses and user agents, with a site-specific salt. This process makes reverse-engineering nearly impossible while complying with GDPR, CCPA, ePrivacy, and PECR regulations .
"Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They're an analytics company I can trust." – Justin Jackson, Cofounder of Transistor
For businesses navigating privacy laws, Fathom offers a solution that eliminates cookie consent banners while still delivering actionable analytics .
Microsoft Clarity handles over 1 petabyte of data every month from more than 100 million users, offering detailed behavior tracking while staying compliant with GDPR and CCPA regulations .
Here’s how Clarity prioritizes user privacy:
| Privacy Feature | Implementation | Compliance Impact |
|---|---|---|
| Data Anonymization | Avoids storing personal identifiers | Protects user privacy |
| Consent Management | Requires explicit user consent in EEA, UK, and Switzerland | Aligns with GDPR requirements |
| Data Processing | EU data processed by Microsoft Ireland | Supports compliant data transfers |
| Global Privacy Control | Built-in support for GPC | Empowers user choice |
| Cookie Management | Operates independently of third-party cookies | Prepares for a cookie-less future |
In the EU, customers are contracted with Microsoft Ireland Operations Limited, which uses Special Contract Clauses for compliant data transfers with Microsoft Corporation . These measures ensure a solid foundation for handling data responsibly.
However, Microsoft’s Terms and Conditions reveal that personal data may also be used for broader purposes:
"Microsoft may use the Personal Data it collects in connection with the Offering for any purpose in accordance with the Microsoft Privacy Statement, including to provide the Offering; improve Microsoft's products and services, including reporting and performance analysis; and create user profiles for purposes that include advertising."
To enhance data security and privacy, consider implementing these safeguards:
| Action | Implementation Method | Privacy Benefit |
|---|---|---|
| Consent Management | Use a Consent Management Platform (CMP) | Ensures user preferences are recorded |
| Data Redaction | Mask sensitive form inputs | Prevents exposure of private data |
| Storage Limits | Retain data for 30 days to 13 months | Reduces risk of long-term exposure |
| Access Controls | Store data using encryption | Strengthens data security |
Clarity continues to expand its functionality with new integrations:
Privacy experts suggest routine audits of data collection and enforcing strict retention policies, especially given Clarity's retention window of 30 days to 13 months . These steps can help maintain compliance and protect user data effectively.
Adobe Analytics is a high-level analytics platform designed for businesses, offering detailed tracking capabilities while adhering to strict privacy standards. As of 2025, it operates three data processing centers located in Oregon (US), London (UK), and Singapore, ensuring compliance with regional data regulations .
Adobe Analytics acts as a data processor, requiring organizations to manage their privacy compliance. Its core privacy features include:
| Feature | Implementation | Compliance Advantage |
|---|---|---|
| IP Address Protection | Automatic masking or removal of IP addresses | Improves user privacy |
| Regional Processing | Three global data centers | Aligns with data sovereignty laws |
| Consent Management | Integration with Adobe Privacy & Security Shield | Simplifies policy adherence |
| Data Usage Controls | Automated enforcement of policies | Blocks unauthorized data use |
| Privacy Service | Centralized handling of access and deletion requests | Eases GDPR compliance efforts |
In 2025, the Adobe Experience Platform Privacy Service introduced an "unstitching" process, which updates events tied to persistent IDs in response to privacy requests . This governance framework includes:
| Component | Purpose | How It Works |
|---|---|---|
| Data Labels | Marks sensitive data | Automatically applied to downstream systems |
| Usage Policies | Regulates data use | Enforced in real time during audience targeting |
| Lineage Tracking | Maps data flow | Ensures processing complies with regulations |
These tools are fully integrated into Adobe Analytics, supporting its broader ecosystem.
Adobe Analytics connects with over 200 pre-built tools available through the Adobe Experience Cloud Exchange . Popular integrations include:
To use these integrations effectively while staying compliant, it's essential to follow privacy-focused implementation strategies.
To ensure privacy compliance with Adobe Analytics, consider these steps:
The platform's automated enforcement features allow you to maintain compliance without sacrificing the ability to leverage data for insights and audience engagement.
Here's a quick look at the features and pricing of some popular privacy-focused analytics tools for 2025.
| Feature | Piwik Pro | Matomo | Jetpack Stats | Plausible | Fathom Analytics | Microsoft Clarity | Adobe Analytics |
|---|---|---|---|---|---|---|---|
| EU Cloud Hosting | ✔ | ✔ | ✖ | ✔ | ✔ | ✔ | ✔ |
| Self-Hosting | Available | Available | ✖ | Available | ✖ | ✖ | ✖ |
| Cookieless Tracking | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | Optional |
| Open Source | ✖ | ✔ | ✖ | ✔ | ✖ | ✖ | ✖ |
| Tool | Basic | Mid-Tier | Enterprise |
|---|---|---|---|
| Plausible | $9 (10K views) | $49 (500K views) | $69 (1M views) |
| Fathom Analytics | $14 (100K views) | $44 (500K views) | $54 (1M views) |
| Matomo | Self-hosted free | Cloud from $29 | Custom pricing |
| Piwik Pro | Custom pricing | Custom pricing | Custom pricing |
This chart offers an at-a-glance comparison, helping businesses choose the right tool based on privacy needs and budget.
Based on our tool comparisons, here are recommendations that balance privacy with business goals.
For enterprise teams, Piwik Pro offers a robust privacy-focused suite. Their Enterprise plan starts at €10,995/year and includes Analytics, Tag Manager, Consent Manager, and a Customer Data Platform, supporting up to 1 billion monthly actions.
Medium-sized businesses, especially those operating in the EU, may find Matomo to be an excellent choice. As highlighted:
"Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. The data and information collected by Matomo is 100% owned and controlled by the European Commission. This guarantees compliance with strict privacy regulations and laws."
For small businesses and startups, Plausible (starting at $9/month for 10K views) and Fathom Analytics (starting at $14/month for 100K views) are cost-effective options.
If GDPR compliance is a top priority, Matomo stands out. It has been officially approved by the French Data Protection Authority (CNIL) for data collection without requiring tracking consent . This makes it a strong choice for businesses navigating strict EU privacy regulations.
| Business Need | Recommended Tool | Features Highlighted |
|---|---|---|
| Enterprise Privacy | Piwik Pro | Advanced privacy tools in a single platform |
| EU Compliance | Matomo | CNIL-approved with EU-based data storage |
| Budget-Friendly | Plausible | Affordable pricing with core analytics tools |
| Self-Hosting | Matomo/Piwik Pro | Full control and ownership of data |
| Cookieless Analytics | Microsoft Clarity | Free option with modern tracking capabilities |
These tools cater to different priorities, ensuring both compliance and operational efficiency.
Keep in mind that GDPR violations can lead to fines of up to 4% of annual revenue . For businesses operating in both the EU and US, it's essential to choose a solution that offers regional data hosting and meets compliance requirements on both fronts.
Lastly, adopting transparent data practices and clear privacy policies fosters user trust and helps maintain regulatory compliance.
